Fairview owns vineyards in the leading viticultural areas in the Western Cape, each with their own unique terroir. When Fairview began bottling wine under its own label in 1974, the farm operated as an estate, with all grape growing and wine production taking place on the Paarl premises. Charles Back abandoned the estate wine concept in the 1980s choosing rather to “go where the terroir is”, which opened up the opportunity to produce a wider range of wines, using grapes that are grown in optimal conditions.